Designing creative narratives.
Just as I delve into the narrative layers of a book, I immerse myself in understanding the core message and audience's needs when designing. I craft design solutions that tell a compelling story.
01: Research
The first step when facing a new design problem is learning as much as I can about the project. To develop meaningful and intentional design solutions, I need a strong understanding of the problem.
02: Brainstorm
Now it’s time to start developing concepts and strategies. During this stage, I frequently reference my research to create a diverse array of potential design solutions. It’s all about getting ideas onto paper.
03: Refine
One of the most important steps in my design process is scrapping concepts that aren’t working. Consulting with colleagues is crucial for identifying unsuccessful ideas and making the necessary adjustments to my concept and strategy.
04: Execute
After countless rounds of refining, it’s time to make my concept tangible. Bringing my idea to life and interacting with it is my favorite part of the process. Whether I’m navigating a website, opening a package, or flipping through the pages of a publication I designed, those experiences are the most rewarding for me as a designer.
